Finding Stronger Surveillance Solutions for Retail BusinessesEugenio Pizarro
If you ask any retail owner what are the security challenges their store faces, they’d have a long list of things to tell you. Some will say protecting their customers and employees in the store is a priority. Others will say they worry about stopping internal theft, and other profit or product losses, followed by a strong desire to make better business decisions based on more detailed insights on the store’s performance during business hours.
Security professionals can help their commercial clients find stronger retail solutions by pre-planning for a more effective surveillance project that will not only protect product assets, but also see where and how the store can be improved.
Internal theft continues to plague retailers every year. According to a 2016 report, the National Retail Federation (NRF), it estimates retailers lost an annual inventory of $45 billion dollars. That is 1.4 percent of total sales. Some of the loss can be attributed to internal or employee theft. More retailers are looking for stronger POS support to prevent the next internal crime or even employee sweethearting at the register. Owning and operating a LTS DVR or NVR with text overlay capabilities adds more value to a POS system which can deter an internal crime. The system records video and adds a text overlay of the customer’s purchase to match. The transaction can easily be recalled during playback from the DVR/NVR, and solve any discrepancies and prevent retail crimes by employees or customers.
Protect customers and employees while improving business operations
Security professionals can help their retail clients by giving them a stronger solution to protect their employees, customers, and save their products from loss. The Platinum Fisheye Network IP Camera 12.3MP, CMIP75122F-SE, eliminates blind spots utilizing a 360-degree view within the store to identify suspicious activity quickly and even stop it. This camera also offers heat map imaging, used for better insight into store traffic. Heat map images shows where store traffic might bottle neck or where there’s no traffic in the store. This imperative information can be used to make better business decisions about product marketing and placement to bring more people into the store for greater profits.
Keep track of the numbers
Intelligent people counting is a very valuable analytic. It can provide specific data for retailers to make better informed decisions. It’s based on the detailed insights given by the Platinum Network People Counting IP Camera 1.3MP – Indoor, CMIP7812W. The camera is installed over doorways to count customers entering and exiting the store. The numbers are accurately calculated and easily exported into a data report with conversions and business peak hours.
Other valuable analytics for retail include line crossing and intrusion detection. Line Crossing is a supported technology in LTS IP cameras, which detects people walking or moving objects in your store that cross a virtual line. Crossing that line can trigger an alarm. Line Crossing is best used at the entrance and exit of a retail store, even suited for loading docks, and parking lots.
Another key feature with LTS IP cameras is Intrusion Detection. With this feature, store owners/managers can keep an eye on specific areas such as a stockroom or loading dock that might need extra protection. Activity in the area from someone breaking in or an object can trigger alarms, and analytic algorithms can prevent false positives.
Adding sound brings another dimension to forensic evidence. The Platinum Fixed Lens Dome Camera 4.1MP – 2.8mm, CMIP3142W-28S, captures video and sound with two-way audio capabilities. In fact, a recent case study shows how New York 7-Elevens find this low- profile camera valuable, especially to record register transactions.
Read more: 7-Eleven Deters Crime and Keeps Employees Safe with POS and IP Upgrades
See The LTS Difference
With LTS end to end support security professionals are never alone in the daily market challenges they face. Installers and integrators choose LTS many times over because they discovered the LTS difference where quality is key.
Speak with a FOX Surveillance security consultant today and experience why LTS has pride in its customer service.
LTS is a leader in video surveillance solutions in the category surveillance cameras and network video recorder. LTS is a U.S. based company with well-developed collaboration partners, and acts independently nationwide. Majority of LTS growth is generated by the full video product line; network cameras, NVRs, high definition analog, HDTVI cameras and DVRs, PTZ, accessories and free application software. For More information, visit www.ltsecurityinc.com